Blog : Dispensary Marketing

Cannabis Marketing Is Unique

Cannabis Marketing Is Unique

Marketing in the Cannabis industry is not the same as other industries.  With Federal Laws and online policies creating roadblocks, you might feel perplexed about how you are going to make your brand’s voice heard above the rest.  Throughout our experience marketing for several different types of cannabis companies, we have determined the best techniques for reaching your potential audience.  The cannabis industry is cut-throat and complicated which makes it extra important to spend every dollar of your budget wisely.

Cannabis Marketing in Action

Once you have established a vision and goal for your company’s initiatives, it’s time to put a plan into action.  The first and most important thing you need, is a fully-functioning and visually appealing website.  The domain you choose for your site will help set to your business apart from your competitors.  It must be easily memorable and wholly unique.  Sometimes, choosing a domain is difficult because there are so many out there to choose from and you don’t want to have any overlap with other companies.  If you are running into duplicate company names, one trick is to add the word “dispensary” or “collective” after your brand name.

It is important to remember to add an age gate to your website as well.  As cannabis becomes more widely legalized, maintaining accountability when advertising or promoting cannabis is imperative.  We recommend conducting thorough research to educate yourself about the laws in your individual state.  As you probably know, the laws are different anywhere you go, but one thing stays the same no matter what:  we do not want children on cannabis websites.  Adding the age gate must be a top priority.  It’s a simple step that means a lot.

Cannabis Website Design

When you are considering the design of your cannabis website, there are several key factors to take into consideration before you get too far into the design.  Choosing a visually appealing color scheme, logo and font are all essential when it comes to grabbing your customer’s attention and branding your company in a unique way.  Don’t choose boring fonts and do not create a logo that might relate to children.  Anything that is cute and cuddly, or is a cartoon, might not be the best choice for your intended audience.  It’s a good idea to stay away from the things that have plagued cannabis sites over the last few years.  Things like bikini girls holding blunts and bad word art are no longer the reigning culture of cannabis.  A focus on health, wellness and cleanliness is a much better road to follow.

Besides having your own distinctive and functional website, it’s vital to display your brand on other big industry-relevant sites.  Sites like Weedmaps and Leafly are good examples of highly-navigated sites where people are looking for cannabis brands and deals just like yours.  For monthly or yearly fees, you can hold a place on these websites relatively easily.  Choosing a marketing company to vet out impactful websites for your business will save you time and money.

Cannabis Branding Fundamentals

Once you have a website established, the next step is setting up a search engine optimization (SEO) campaign. This type of advertising ensures your website can be seen by the world.  They say the best place to hide a dead body is on page two of Google.  This is accurate!  When you are searching Google, how often do you scroll down and go to the next page?  Not often, right? A solid SEO campaign will drive your site closer and closer to the top of Google searches.

So, how does an SEO campaign work?  Is it magic?  No, it’s the cunning use of targeted keywords utilized throughout your site, followed by meticulous monitoring and adjustments.   Right now, it is completely legal to advertise your cannabis website in this way, so take advantage!  Remember, SEO campaigns can quickly become very complicated.  As a business owner, we recommend knowing the basics, but leaving the rest up to a company who specializes in this field, like Cannabis Marketing, Inc.

Another form of advertising commonly used by the cannabis industry is Native Advertising.  Native Advertising will help enhance your SEO campaign by presenting custom ad messages to those who have shown interest in products and services like yours.  You can easily captivate your audience with well-presented, branded material that doesn’t stand out as blatant marketing.  To the user, your ad will have in-built value because it appeals to their interests.  The ultimate goal is for a highly-influential website pick up your ads.  Once this happens, your SEO campaign will kick into high-gear and drive you up the Google listings.  Pretty cool, huh?

E-mail campaigns are another effective method of advertising for cannabis businesses.  Building a list of customer e-mails and data is crucial to impactful communication.  Once you build a targeted list, you will be able to talk directly to your clients about upcoming events, promotions and other news-worthy information.  Once you establish a routine with your e-mails, your customers will always be reminded about your business.  Just be careful not to e-mail too much.  Spamming is not cool.

Lastly, we want to mention influencer marketing.  Even though this type of marketing is gaining popularity, especially in the cannabis industry, it has been around for a long time.   The act of influencing requires a specific result: an alteration in thinking or behavior.  Many people confuse influencers with someone who is just really popular.  But in actuality, an influencer is someone who can impact the perception of others and even encourage them to do something different.  When seeking out influencers, keep this in mind: do they have what it takes to give you a solid return on your investment?  Do they have the ability to deliver a message to a large number of people?  Are they credible and have the trust of their industry followers?  Do they have the extraordinary power to persuade and convince their audience?

It’s our advice to be selective when working with influencers.  If done right, influencer marketing can improve the perception of your company and can build a community of advocates who will drive reach and brand awareness.

As your marketing starts to take off, it’s crucial to consistently monitor your various campaign’s progress.  When you actively monitor and analyze, you give yourself a change to dig in and see what works and what doesn’t; what is performing exceptionally well, and what is not.  This will help you to mold and shift your strategies so you can continue driving forward.  This aspect of your marketing takes a lot of time and focus.  We always recommend utilizing a cannabis marketing agency to monitor and strategize your campaigns.  This article has only touched the tip of the nugget when it comes to your marketing options.

It can all seem overwhelming very quickly and it’s important you focus your valued time on your cannabusiness.  Leave the details of marketing to us!

SEO Case Study

SEO Case Study

Have you ever wondered why some businesses get found easily on Google searches, and some do not?  Even though your cannabis, hemp, or CBD product and brand has a strong social media presence and your website is gorgeous, you’re still not seeing the traffic you’d like.  The reason that the best brands get found consistently is in part due to Search Engine Optimization, or SEO.

SEO tackles many of the website issues that are invisible to the naked eye.  Optimization of your website, which includes adding keywords, backlinks, and analytics to your site, are just a few of the simple ways your SEO provider will help customers to find your brand FIRST when searching the internet for cannabis, hemp, or CBD.  Cannabis Marketing, Inc. partners with the best SEO providers in the cannabis space to ensure that your website is optimized for the most traffic.

We rely heavily on analytics to show return on investment (ROI) and help you understand exactly where your website has improved.  Google ranking is one way that we can show your improvement, by benchmarking where your brand starts on Google, and revisiting month over month how many keywords you are ranking for, along with where your brand ranks in general.  People often don’t search past page one of Google, so it is important to rank for as many keywords as possible, along with ranking for your brand name itself.  Our goal is to help you become the name that people think of first when it comes to cannabis, hemp, or CBD!

Our team understands SEO, and will sit down with you and your management team monthly to review each piece of your analytic summary.  This case study for SEO shows how, through a Fully Managed SEO program, we were able to identify and correct many of the issues that were originally holding this site back from its full potential.  Because of these efforts, we were able to increase organic visitors from out of state search terms such as “best dispensary in Colorado”.  This brand’s local presence in maps and organic searches also increased significantly over the course of just one year.  The growth of their website allowed this client to feel confident in expanding their offerings to include an online store to further increase their overall sales!

Organic Increase of Users on the Website: 95.76%

Total Views on Google Search and Maps Increased 303%

Customers Visiting the Website from the Listing Increased 425%

New Users Visiting the Website Increased 175.94%

From SEO to social media to print advertising, we work with your cannabis brand to employ strategies that create results.  Our strategy includes all the modes that are compliant for advertising cannabis, hemp, and CBD, which in addition to SEO, may also include social media, radio (and soon television) for your business.  Cannabis Marketing, Inc.’s proven marketing strategy helps us to stretch your valuable marketing dollars further, while promoting your brand in a way that increases growth and ROI.

The cannabis, hemp, and CBD industry is changing every day, and our team stays on top of the newest and best forms of advertising to get your brand the exposure you need to succeed.  If you’re ready to take the next step and grow your cannabis, hemp, or CBD brand, contact us for a free consultation!

Reputation Management Case Study

Reputation Management Case Study

You’ve heard it before, and we’ll say it again: reputation is everything when it comes to your cannabis brand.  You’ve worked hard to ensure your product is quality, that your customers are happy, and that your marketing efforts are on-point.  So what do you do about reviews?

Social Proof is the phenomenon in which consumers copy popular actions of others in an attempt to demonstrate correct behavior in a given situation.  This sounds like a very serious definition for what essentially boils down to consumers using reviews, word-of-mouth, and brand association before making a decision.  The reason this affects you and your cannabis, hemp, or CBD brand is because consumers are going to look for social proof before they trust your company, and especially before they make a purchase.  Aside from using social media to increase brand awareness and create that Human-2-Human interaction consumers are looking for, how else can you ensure that your brand is reflecting the positive social proof that will encourage consumers to not only buy, but to become lifelong brand advocates?

Reputation Management not only involves monitoring reviews for your cannabis, hemp, or CBD brand.  It means maintaining five-star reviews and helping to raise your star rating if it is below five stars.  It is responding to reviews, both positive and negative, to showcase your brand in the best possible light while addressing consumer’s questions, concerns, and accolades.  There are many different platforms for consumers to leave reviews, and monitoring all feedback about your company can seem never-ending.  With Cannabis Marketing, Inc.’s Reputation Management team in your corner, you can continue to focus on your business with the ease of mind that your customers are being responded to with the utmost care and respect.

Our case study for reputation management shows how we were able to improve a cannabis brand’s online reputation over the course of one year.  The result was more five-star reviews, more positive feedback, and more positive brand awareness across all review platforms.  Although Facebook and Google are highlighted below, we monitored reviews for all the major review platforms, such as Leafly, Weedmaps, PotGuide.com, Yahoo! Local, Yelp, and Mapquest.

In 2016, the brand was only available for review on five platforms.

By 2018, they were available for review on eight platforms, giving them more reach.

In 2016 this brand had a 4.6 rating for Facebook, which grew to 4.8 by 2018.

In 2016 this brand had a 4.2 rating for Google, which grew to 4.4 by 2018.

Overall reviews were 84% positive in 2018.

This company received only 12 reviews on average each month in 2016,
which grew to 116 on average each month in 2018.

By actively generating reviews, monitoring new reviews, and responding to reviews and questions in a timely manner, reputation management from Cannabis Marketing, Inc. helped this cannabis brand to reach more consumers while positively supporting their brand culture.  Show your customers that you care while enhancing your brand image!  Our team can help.  Contact us for your free consultation and marketing recommendations today!

First Time Visiting A Recreational Dispensary? What You Should Know

First Time Visiting A Recreational Dispensary? What You Should Know

How times have changed…What was once considered taboo and illegal by society has now become recognized as neither by an ever-growing majority in Colorado.  Since Amendment 20 passed in the year 2000, the consumption of cannabis for medical use has been legal in the state.  On November 6th, 2012, recreational use of marijuana become legal with the passing of Colorado Amendment 64 (going into effect in January 2014).

Over four years later, we are able to enter Recreational Dispensaries throughout the region and treat ourselves to a wide variety of products.  Those who visit these establishments for the first time may feel a bit overwhelmed by the experience.  We can empathize, and want to assure you, there is nothing to fear!  As Dispensary Marketing grows, let’s take a closer look at what you might want to know before you enter a Colorado recreational cannabis dispensary for the first time.

 Before You Head Out

At one time, you had to be issued a Medical Marijuana Card, or Red Card, in order to purchase cannabis products.  Since 2014, those of us who are 21-years or older are able to have access and make purchases from recreational dispensaries with just our valid government-issued ID or license. Think of it in the same way you would visiting a liquor store to buy alcohol; no ID, no sales.  Even if you are not purchasing anything, you must be 21 to enter, and your ID must be on hand at all times.

Typically, the friendly staff at the front of the store will check your ID, maybe sign you up for a loyalty program to earn points on your purchases, and ask if you’ve been in before.  Alternately, you could have your ID checked by a third-party security guard.  Don’t worry, they are there for your safety and protection!

Lastly, don’t forget your cash.  While Colorado (and an increasing number of states) have made recreational use of marijuana legal, the Federal government still lags behind the times.  To put it blunt-ly (haha), banks aren’t willing to take the chance of handling transactions through credit or debit cards while cannabis remains illegal on the federal level.  While most establishments have an ATM on site, it is a good idea to bring cash with you, even if just to avoid the ATM fees.

 First Time Users

When it comes to recreational cannabis, two of the most popular methods of consumption are eating and smoking.  There are differences in both, and your budtender will be able to help you decide which to try first, as well as review the types of feelings (head high, body high, energy, couch glue, etc) you can expect to have with different strains and products.

Edibles are attractive due to the fact that they do not smell like you’ve been smoking, their effects can last for hours, and they are more discreet.  Edibles can vary in THC concentration depending upon a variety of factors, including how they were made and what strain was used.  It can take between one and two hours for you to feel the full effects of your dosage, so until you understand how cannabis affects you, flower (smoking) may be the safest route for first-time users.

Smoking marijuana is what most people associate with when they think of consumption.  There are different ways to smoke cannabis including bongs, blunts, joints, pipes, and vaporizers.  As a first time user, you may want to try different strains before investing into a large amount of flower, but luckily, grams and pre-rolls (joints) are inexpensive and offer you variety.  Again, don’t be shy to ask your budtender for their favorites, they are there to help you make the most of your experience!

First time and occasional users need to remember, slow and easy.  Consuming cannabis can increase anxiety and paranoia, as well as cause sleepiness.  When smoking marijuana, take a small puff and wait.  The full effect should be felt after approximately 15 minutes.  If you wish to increase the effects, take another small puff.  The beauty of legal, recreational cannabis is that you can experiment with all kinds of strains to find your perfect match!

 Types of Cannabis

In recent years, marijuana cultivation and education have increased dramatically. Different types of cannabis plants have been identified, along with the effects from their consumption.  A closer look at the three types of strains should help you to decide what you are looking to experience.

Indica: The Indica plant produces a stronger body high.  Feelings will include relaxation and sleepiness.  Uses include relief from anxiety, body pains, headaches, spasms, seizures, and stress. Strains from this plant include Kush and Northern Lights.

Sativa: The high produced from the Sativa plant is characterized as a more intense mental experience, best described as energetic or uplifting in nature.  Feelings may include creativity and energetic bursts.  Uses include relieving depression, increasing creativity, focus, energy, and feelings of at-ease and well-being.  Popular Sativa strains include Maui Wowie and Purple Haze.

Hybrid: Hybrids are another popular type of cannabis, and are a mix of Indica and Sativa strains. Due to the different benefits and effects of hybrids, these strains can be used to target the desired result for medicinal users when treating their illness.  These strains can share characteristics of both strain families evenly, or favor one plant’s benefits over another.  Hybrids will produce less extreme characteristics, but not necessarily less powerful highs for users.  You can ask for a Sativa- or Indica- dominant hybrid if one strain family is better suited for your needs over the other.

THC (tetrahydrocannabinol) is the chemical compound found in cannabis that produces the feelings of being “high”.  You’ll notice during your visit to a recreational dispensary in Colorado that each strain has different percentages of THC content.  CBD (Cannabidiol) is another cannabis compound that offers medicinal and relaxing properties, without the feelings of being stoned.  Beginners and low-tolerance users may wish to consider lower THC levels and higher CBD levels while gauging tolerance and finding the perfect strain.  This combination is often found in hybrid strains of cannabis.

 

Here are a few of the most popular strains that you might find when you visit a recreational cannabis dispensary in Colorado:

 

Lower THC/Higher CBD leveled products

 

Indica: Aliens On Moonshine and Pennywise strains

Sativa: Harlequin strain

Hybrid: ACDC, Cannatonic, Dancehall, Harle-Tsu, and Sour Tsunami strains

 

Higher THC leveled products

 

Indica: Plushberry strain

Sativa: Jack Herer and Maui Wowie strains

Hybrid: Blue Dream, Chernobyl, and Permafrost strains

 

The Amount Available for Purchase

When Colorado first legalized recreational cannabis use, residents were limited to 28 grams of product (one-ounce) and non-residents to just seven grams.  As of 2016, non-residents are now able to possess the same amount as residents.  Because of varying levels of THC and different types of product available, the amount you can purchase will vary depending on what you buy.

The Marijuana Enforcement Division (MED) in Colorado has determined that 1 oz of Flower = 8 grams of Concentrate (Shatter, Wax, etc) or 800mg of Edibles.  You can mix and match, as long as your total purchase doesn’t exceed the equivalent of 1 ounce of cannabis.

 

Consumption

Once you’ve completed your first successful visit to a Colorado recreational dispensary, you may be eager to rip open your exit bag and start enoying.  But wait!  Cannabis consumption laws in Colorado are strict, and you can get a citation or DUI for driving while high, or for smoking in public.  There are very few places where you can openly and legally consume, but laws are always changing and cannabis lounges are on the horizon.  In the meantime, keep your cannabis products sealed and out of the front seat of your vehicle.  Wait until you get to a private residence to consume, and don’t drive until you are completely sober.  Same as alcohol, it’s always better to be safe than sorry, and cannabis citations are a real thing.

 

Final Thoughts

Now that you have a better idea of what to expect and look for, head down to your local recreational cannabis dispensary and shop around with confidence!  Make sure to speak with your budtender in order to find the strains you are looking for.  Find yourself a proper location that is safe to indulge, and set some time aside for yourself.  Most importantly, enjoy this new era of legal recreational cannabis!

How to Grow Your Cannabis Business Using Social Media

How to Grow Your Cannabis Business Using Social Media

Traditional businesses have long used social media as a way to grow their brand, feature their products, and connect with customers.  Social media marketing is one of the lowest-cost ways to gain an audience or build a brand-new business, and has become an absolute necessity in our expanding digital world.  And though traditional businesses sometimes have to jump through hoops to achieve their social media goals, cannabis marketing is an entirely different beast.

You may have heard of (or even experienced yourself) the frustration of your Facebook, YouTube, or Instagram pages being pulled down.  You may have advertising dollars to allocate towards Facebook and Instagram ads, and have been left feeling defeated when your ads don’t get approved.

We understand!  Social media is constantly changing, and so are the rules.  The cannabis industry is new, it’s exciting, and it’s growing quickly.  Social media channels like Facebook simply have not been able to keep up with the change of the tide, and so, pages are punished when trying to feature a product or brand.  You’re at risk every day of being pulled down if someone reports your post!  On top of all that, social media is time-consuming.  You either need to spend the hours yourself to create and maintain an amazing social media presence for your cannabis company, or you need to outsource it to someone who knows what they are doing in the cannabis advertising space.

The question is: How do you create a social media presence that grows your cannabis business AND follows the terms and conditions of the social media channels you NEED to be on?  Read on!

If you’re intending on creating and managing your social media profiles on your own, there are a few things you can implement today that, with consistency and a little bit of elbow grease, will yield results.  These are Content Curation, Image Creation, and Live Video.

Content Curation


As cannabis business owners, a common strategy to get people in the door is to create amazing specials, and then blast them out everywhere possible.  Social media seems like a no-brainer!  Of course, your cannabis products and ongoing specials should be featured, but the point of social media is to BE SOCIAL.  The goal of posting anything on your pages is to make more sales, but you first must engage current and potential customers.  Engagement is the best way to gain loyal brand ambassadors; people who will tell their friends, family, and followers about you and your fabulous cannabis products.  This should be your #1 goal.

So how do you make that happen?  By posting amazing content that encourages engagement.  Engagement is simple: it’s when someone likes, comments, or follows your page or your post.  Engagement helps you to measure the ROI of your social media campaign, along with each post individually.  Repeat what works, and stop doing what doesn’t work.

You’ve probably heard this before: Content Is King.  Great content will yield great engagement.  Go to your cannabis brand’s page and take a peek at your most recent posts.  What was the post about?  Was it about your brand or a sale?  How many likes did your most popular post get?  Did anyone share a post to their followers?  Were your most engaged with posts images, videos, or links?  Content is the likely reason why you’re seeing less-than-amazing engagement on your feeds, but it is easy to correct!

Every cannabis brand is different and unique, so first, create your brand guidelines, and use these as a map for your social media content.  Create segments of social media content, and rotate your content to keep your profiles fresh and interesting.  One segment should be company-oriented, one segment could be community-oriented, and one segment could be something you are passionate about that relates to your brand.  All segments are engagement-oriented, with the goal of getting as many post likes, comments, and shares as possible.  As you go through the year, you can change up your segments to add more variety to reach different demographics while continuing to engage with your loyal followers.

When creating content, think about your customers and your brand values, and then form your social media content around that.  By using this strategy first, and implementing badass images and live videos into the mix, you’ll see your following and engagement rise organically.

Image Creation


Images for your cannabis brand don’t have to be the same-old-same -old that everyone else is posting.  Feature your brand, your staff, and your accomplishments by posting a mix of photos and professionally-created images.  A graphic designer can be your most valuable asset in setting your cannabis dispensary or cannabis brand apart from the rest!  Your goal with any image you post is to have created social media content that people can relate to, and that they’ll ultimately share with their friends, family, and followers.

Our favorite images at Cannabis Marketing Inc are those that have people in them.  And we’re not alone: People engage with and relate to images with people in them more than other types of images (up to 38% more, according to Georgia Institute of Technology and Yahoo Labs).

Photos that your cannabis company could share could be your budtenders, a team-building event, or behind-the-scenes at your grow.  The more your followers see you and your staff, instead of just a logo, the more they will fall in love with your vision, your brand, your employees, and ultimately, your products.  Show your followers that you are a real-life human being, and they will trust you.  Trust equals sales and lifelong customers.  Who wouldn’t want that?

Live Video


Live video can be scary, but it’s a content piece that cannot be left behind.  Videos are flooding our news feeds, and are only growing in popularity.  People love live video because it is real, authentic, and sometimes messy.  Take advantage of this trend by showing your followers video snippets of behind-the-scenes, of you working, or of a hilarious “something” that is happening inside your business.

Besides being in demand with your followers, Live Video gets seen by far more people due to social media algorithms.  So you have the opportunity to be seen by even more people, and gain even more followers than from a typical post.  Of course, with the ever-changing algorithms, this could change at any time!

The bottom line with video is it allows people to see YOU.  So don’t hesitate to share about yourself and your brand, and film it LIVE!

In Conclusion…

By ensuring your content is on-brand, is engaging in both photos and imagery, and by stepping outside of your comfort zone and filming live, you can grow your social media following within months.  And learning the ins and outs of social media for your cannabis business doesn’t have to be something you go at alone.  The team of experts at Cannabis Marketing Inc is here for you, ready to employ the best strategies for your brand, while sharing our creativity and love of the industry with you and your followers.

 

 

Why Marketing your Dispensary is Vital to Your Business

Why Marketing your Dispensary is Vital to Your Business

Your products sell themselves, but wouldn’t you like to sell more?  Marketing your dispensary is vital to ensuring your business thrives throughout the year, and Cannabis Marketing Inc’s team of professionals is here to help.  Whether you are interested in traditional marketing avenues, or high-tech, rapid expansion, having your marketing strategy outlined and analyzed for efficacy and legal compliance is a must.  Marketing your dispensary not only gets you in front of customers more often, but helps to strengthen your brand and mission!

The daily decisions you make as a business owner can ensure your focus and drive your success.  This is why having a clear brand outline is one of the first things to address with your cannabis marketing team.

  • Do your partners in marketing understand why you started your company, the ways you want to influence the industry, and your goals in revenue and growth?
  • Do they know your mission, your colors, your fonts, and your logo variations that convey your brand in a consistent manner that also aligns with your values?
  • Are they able to adapt your strategy as you grow?
  • Do they have enough experience working with others in the cannabis industry to give you tried-and-true guidance?

Your cannabis marketing company should fit you, your personality, and your growth goals to create a lasting partnership that will yield high ROI.

There are many ways to market your business.  The tedious process of sorting through what works while ensuring you are spending your marketing dollars wisely can be overwhelming.  A cannabis marketing agency who feels like a partner with you in business helps ensure your marketing dollars are spent wisely.  An agency can free up your time and make sure your investment is focused on increasing revenues.  We dial in and analyze results to focus on the best marketing mediums for your business at all times.  Cannabis Marketing Inc specializes in these available marketing avenues for your dispensary (subject to change with legislation):

Digital Marketing

You probably see digital marketing all the time and barely realize it.  Your email, website ads, social media feed, and even blogs like this one are considered digital marketing.  Digital marketing is highly effective because people spend more and more time online.  Purchases are made after reading reviews online and seeing social proof, directions to your dispensary are found via Google, and strain information can be found before someone even enters your location.  In addition to the convenience factor, digital marketing allows for detailed analytics.  Measuring impressions, clicks, and conversions shows us exactly what works, and what doesn’t, so we can design every single digital campaign for optimum results.  From SEM to email campaigns, we can address your digital presence and ensure that it is running successfully to beat out your competitors and take the lead digitally.

Website Design and Management

Besides your storefront, your website is your customer’s first impression of your dispensary.  Your website helps to tell your story, share accolades and specials, strengthen your brand image, connect with customers, and even helps you to be found!  Search Engine Optimization is key to your dispensary being found in the sea of cannabis businesses online, and your marketing team at CMI is well-versed in making your website work for you.  Our SEO experts are top-rated professionals who will help ensure you are using the right keywords and metatags to reach your ideal demographic while improving your Google ranking.

 Social Media

Social media is a must-have when marketing your dispensary, with well over 2 billion global users, and an average of 2.25 hours spent on social media EVERY DAY!  Social media gives your cannabis business the opportunity to connect with your customers, build your brand, and share your mission.  Social media for cannabis is our expertise.  We can ensure that we employ a social media strategy that will help to increase your business, expand on your message and educate the consumer about your culture.  The team at Cannabis Marketing Inc has your best interests in mind by ensuring a multifaceted cohesive approach across several platforms.  We understand that content is king, frequent engagement works, and messaging is important for your cannabis brand.  By analyzing your most successful posts and campaigns each month, we can prove your return on investment, while continuing to create content that resonates with your fanbase.

Print Marketing

Print marketing is a huge marketing medium for cannabis, as enthusiasts look for great deals, industry updates, and new information about their favorite products.  Publications like newspapers and magazines allow you to reach your ideal demographic, if you have a team who understands the compliance factor.  Because of constant updates in cannabis advertising regulations, traditional marketing does have limits, but may yield the return you are looking for.

 Radio

Radio advertising allows you to reach your key demographic multiple times over the course of a campaign.  With advertising regulations changing constantly for your dispensary, it’s important to be compliant, while running effective campaigns that reach your key demographic.  We work with the largest stations to get you the most reach and frequency at the right price.  We are experienced in writing scripts, working with the right talent, and making your ad stand out.

 Video

Even though television advertising remains difficult for cannabis brands, you still can create memorable, hyper-branded content using video.  Using your social media presence, your YouTube channel, and a quality videographer, you can get your message out to customers while appealing to the millions who mainly watch videos online.  Online video advertising is also more widely-accepted than you’d think, with millennials choosing to watch ads instead of swiping away.  This advertising will only grow, so building up your YouTube presence early is ideal for your brand growth and recognition.  The future for video advertising on television remains to be seen.  We are actively engaged with what the rules and regulations are as they adapt to the various FCC regulations.

These different marketing strategies are not a one-size-fits-all.  Which marketing strategies will you be employing for 2018?  Let us help you create a strategy that works.  Our team at CMI is built for success; from our research to our content to our connections; we are here to steer you right.