SEO Case Study

SEO Case Study

SEO Case Study

Have you ever wondered why some businesses get found easily on Google searches, and some do not?  Even though your cannabis, hemp, or CBD product and brand has a strong social media presence and your website is gorgeous, you’re still not seeing the traffic you’d like.  The reason that the best brands get found consistently is in part due to Search Engine Optimization, or SEO.

SEO tackles many of the website issues that are invisible to the naked eye.  Optimization of your website, which includes adding keywords, backlinks, and analytics to your site, are just a few of the simple ways your SEO provider will help customers to find your brand FIRST when searching the internet for cannabis, hemp, or CBD.  Cannabis Marketing, Inc. partners with the best SEO providers in the cannabis space to ensure that your website is optimized for the most traffic.

We rely heavily on analytics to show return on investment (ROI) and help you understand exactly where your website has improved.  Google ranking is one way that we can show your improvement, by benchmarking where your brand starts on Google, and revisiting month over month how many keywords you are ranking for, along with where your brand ranks in general.  People often don’t search past page one of Google, so it is important to rank for as many keywords as possible, along with ranking for your brand name itself.  Our goal is to help you become the name that people think of first when it comes to cannabis, hemp, or CBD!

Our team understands SEO, and will sit down with you and your management team monthly to review each piece of your analytic summary.  This case study for SEO shows how, through a Fully Managed SEO program, we were able to identify and correct many of the issues that were originally holding this site back from its full potential.  Because of these efforts, we were able to increase organic visitors from out of state search terms such as “best dispensary in Colorado”.  This brand’s local presence in maps and organic searches also increased significantly over the course of just one year.  The growth of their website allowed this client to feel confident in expanding their offerings to include an online store to further increase their overall sales!

Organic Increase of Users on the Website: 95.76%

Total Views on Google Search and Maps Increased 303%

Customers Visiting the Website from the Listing Increased 425%

New Users Visiting the Website Increased 175.94%

From SEO to social media to print advertising, we work with your cannabis brand to employ strategies that create results.  Our strategy includes all the modes that are compliant for advertising cannabis, hemp, and CBD, which in addition to SEO, may also include social media, radio (and soon television) for your business.  Cannabis Marketing, Inc.’s proven marketing strategy helps us to stretch your valuable marketing dollars further, while promoting your brand in a way that increases growth and ROI.

The cannabis, hemp, and CBD industry is changing every day, and our team stays on top of the newest and best forms of advertising to get your brand the exposure you need to succeed.  If you’re ready to take the next step and grow your cannabis, hemp, or CBD brand, contact us for a free consultation!

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