When it comes to cannabis, there is a fair amount of bad press out there. As a highly-stigmatized industry, it seems that everyone and their mother has an opinion on the legalities of marijuana and how people should be allowed to consume, or if they should be able to consume at all. Supporters of marijuana…
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The legalization of marijuana for recreational use has created a curiosity with individuals who are unfamiliar with cannabis use. If you are a business owner of a cannabis dispensary or considering opening up a shop that sells marijuana, you have many opportunities to brand yourself with these new consumers and create brand loyalty with other people who already may be familiar with marijuana. Content truly is king and gives you a chance to reach your audience through services ranging from digital advertising, website design, SEO, videography, print advertising and radio advertising. By employing a planned marketing strategy with the help of expert advice, you can market your dispensary and increase the growth of patrons and sales.
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One of the concerns that I hear from cannabis business owners is that they don’t want to inundate their customers with too many posts on social media. They don’t want to harass their fans, and feel that they may eventually lose their virtual support. The good news is that there are hundreds and hundreds of…
We all know that when a customer has a “bad experience” they will tell nearly everyone they know. But what about the countless great experiences you and your budtenders provide? How can you continually compete with the expansive reaches of the internet, and show that you are the dispensary folks should be coming to? A customer can…
Blogging can seem like a daunting task, especially of you don’t consider yourself to be a writer. While you’re crazy busy running your dispensary, sitting down to write a blog post may seem like an impossible task. The reasons to have a blog for your business are many: you can announce exciting news within your…