The Power of Radio

The Power of Radio

The Power of Radio

As you are starting or growing your cannabis business, marketing can quickly become one of your highest expenditures. With so many different and new marketing products out there today, it is hard to know what will create return for your investment, and what will be a waste of your hard-earned dollars.  It is imperative that while you are vetting advertisers for your cannabis brand, CBD product, or storefront, that your dollars are going to be spent as efficiently as possible.  At Cannabis Marketing, Inc., we know what works.  

When you contact us for your free, no obligation consultation, we will discuss your goals, your current marketing avenues, and make recommendations based on your ideal outcome and highest return on investment.  Often times, we are able to discover where advertising is not working well, and recommend avenues that you may not have even known were available for your cannabis brand.  One of the most effective, and at the same time, underutilized, avenues of advertising in the cannabis industry is Radio.  Even in our digital age, Radio continues to be the single most effective way to brand your cannabis business and reach new customers.  Branding helps people to get to know your name and what you’re all about.  When radio advertising is used in conjunction with social media, text messaging, and emails, we have seen explosive growth for our clients.  Radio reaches your ideal demographic, and broadcasts your message multiple times to a captive audience.  With radio, you can ensure that every event is more impactful, every special gets advertised to a wider audience, and your sales will grow.

The way that we measure success is through analytics.  Our clients trust us to employ the most effective advertising solutions available, and when they compare year-over-year sales, we can see exactly how Radio impacts their bottom line.  The case study that we will focus on is year-over-year results on 420, the biggest cannabis holiday around.  We measured sales for the date of 420, and also measured the entire week to see if radio had impacted sales.  Even though the date of 420 seemed slow in terms of foot traffic, we found that by comparing 420 sales from 2018 to 420 sales of 2019 that there was a 50% increase in sales.  In 2018, this dispensary client was only advertising on social media, and near the end of 2018, they added radio.  In just six months of adding radio advertising to their marketing strategy, we were able to show substantial year-over-year increases for their sales.  Here are the 420 numbers, so you can see for yourself exactly what a strategy that includes Radio can do for your cannabis brand!

  • 2018 Week of sales up to 420: $50,696
  • 2018 Day of sales on 420: $13,750
  • 2019 Week of sales up to 420: $77,899
  • 2018 Day of sales on 420: $17,594

This client had a 54% growth in sales over the course of the week, and a 28% growth in sales for the day for 420.

Radio is the fastest, most effective way to create and improve brand awareness.  The good news is, because it is not utilized by many companies, your radio advertising in Colorado Springs goes farther!  When you’re ready to take the next step in marketing your cannabis, hemp, or CBD brand, give us a call for a free consultation at 719-219-3575.

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