Social Media Case Study

Social Media Case Study

Social Media Case Study

Your cannabis, hemp, or CBD business is doing well, but you know that there is more of the market that you haven’t yet tapped.  You have worked hard to get your business off the ground, and you know that spending money to move to the next level is necessary, but it’s also scary.  Marketing companies are everywhere, and when you’re trying to get the word out about your cannabis business, it may seem like they are a dime a dozen.  You probably get contacted weekly (or even daily) from marketing companies that you’ve never heard of, promising this result or that, but how do you know that what they claim is truth?

Analytics don’t lie, and Cannabis Marketing, Inc. is serious about providing results.  That’s why we benchmark where our clients start out when they come aboard, and provide monthly and year-over-year analytics to show where their marketing dollars are having the most impact.  Instead of sending reports over that you have to decipher on your own, we sit down with you and your management team to review every piece of your analytic summary.  From SEO to social media to print, we work with you to employ strategies that ensure accurate tracking so we can prove results.  Our strategy includes all the modes that are compliant for advertising cannabis, hemp, and CBD, which may also include radio (and soon television) for your business.  A cohesive marketing strategy that includes all modes of advertising helps us to stretch your valuable marketing dollars further, while promoting your brand in a way that increases growth and return on investment (ROI).

Our case study for social media shows how we were able to expansively grow a cannabis brand over the course of one year.  This brand already had a social media presence, but by thinking outside the box, using tried-and-true social media techniques, creating stunning content, and interacting with their followers, we were able to increase their social media followers and engagement extensively.

Facebook followers increased 102%.

Their YouTube channel followers increased 2111% (not a typo).

Instagram experienced a 68% increase, even after removing many of their original followers who were underage.

MassRoots, a cannabis-friendly platform, saw a 35% increase in followers.

Social media helps to create and improve brand awareness, and the team at CMI focuses on increasing followers and engagement to reach the most organic audience possible.  Social media tells a story to create loyal followers and brand advocates, increases customer service access and satisfaction, and over time, will lead to increased sales.  As a bottom-of-the-funnel sales technique, social media success does not happen overnight.  Amazing content, daily touches, human-to-human interaction, and staying on top of the constantly-shifting algorithms are things that the team at Cannabis Marketing, Inc. take care of for you over the long term so you can continue to run your business.  Social media is a living, breathing marketing animal that must be nourished with consistency, passion, and knowledge of what is “allowed” per each platform’s terms.  The cannabis, hemp, and CBD industry is changing daily, and our team works tirelessly with the best modalities of marketing to create success for your brand.  If you’re frustrated by social media, and ready to take the next step in marketing your cannabis, hemp, or CBD brand, give us a call for a free consultation!

 

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