You’ve heard it before, and we’ll say it again: reputation is everything when it comes to your cannabis brand. You’ve worked hard to ensure your product is quality, that your customers are happy, and that your marketing efforts are on-point. So what do you do about reviews?
Social Proof is the phenomenon in which consumers copy popular actions of others in an attempt to demonstrate correct behavior in a given situation. This sounds like a very serious definition for what essentially boils down to consumers using reviews, word-of-mouth, and brand association before making a decision. The reason this affects you and your cannabis, hemp, or CBD brand is because consumers are going to look for social proof before they trust your company, and especially before they make a purchase. Aside from using social media to increase brand awareness and create that Human-2-Human interaction consumers are looking for, how else can you ensure that your brand is reflecting the positive social proof that will encourage consumers to not only buy, but to become lifelong brand advocates?
Reputation Management not only involves monitoring reviews for your cannabis, hemp, or CBD brand. It means maintaining five-star reviews and helping to raise your star rating if it is below five stars. It is responding to reviews, both positive and negative, to showcase your brand in the best possible light while addressing consumer’s questions, concerns, and accolades. There are many different platforms for consumers to leave reviews, and monitoring all feedback about your company can seem never-ending. With Cannabis Marketing, Inc.’s Reputation Management team in your corner, you can continue to focus on your business with the ease of mind that your customers are being responded to with the utmost care and respect.
Our case study for reputation management shows how we were able to improve a cannabis brand’s online reputation over the course of one year. The result was more five-star reviews, more positive feedback, and more positive brand awareness across all review platforms. Although Facebook and Google are highlighted below, we monitored reviews for all the major review platforms, such as Leafly, Weedmaps, PotGuide.com, Yahoo! Local, Yelp, and Mapquest.
In 2016, the brand was only available for review on five platforms.
By 2018, they were available for review on eight platforms, giving them more reach.
In 2016 this brand had a 4.6 rating for Facebook, which grew to 4.8 by 2018.
In 2016 this brand had a 4.2 rating for Google, which grew to 4.4 by 2018.
Overall reviews were 84% positive in 2018.
This company received only 12 reviews on average each month in 2016,
which grew to 116 on average each month in 2018.
By actively generating reviews, monitoring new reviews, and responding to reviews and questions in a timely manner, reputation management from Cannabis Marketing, Inc. helped this cannabis brand to reach more consumers while positively supporting their brand culture. Show your customers that you care while enhancing your brand image! Our team can help. Contact us for your free consultation and marketing recommendations today!