We hear it all the time: I don’t have budget to do what I should do for marketing. Or: How can I be guaranteed that marketing will work for me? Or: My budtenders handle my marketing. At Cannabis Marketing, Inc., we get it! As business owners, every single dollar that you put into the business needs to be accounted for. This can mean cutting corners when it comes to marketing, or tasking employees to handle your marketing in order to save money. In this blog, we will discuss candidly why hiring a team of cannabis marketing experts makes sense over fragmenting your marketing strategy among separate people or multiple agencies.
When you first started your business, like most entrepreneurs, you probably did not have a lot of capital for marketing. So maybe you assigned email campaigns to one person on your team, and then assigned social media to a savvy family member, and then assigned graphic design and printing to someone on your management team. Then, as you started gaining traction and your business started to grow, you probably got bombarded by outside sales people trying to sell you print ads, or coupon book sections, or digital service packages. Without having the connections or experience in marketing (because after all, you are a business owner, not a marketer), maybe you elected some additional marketing campaigns that did not pan out. Maybe you spent money on a new concept that promised return and found that nothing happened. Maybe the marketing company wasn’t transparent about what your campaign did, so you actually have no idea where your dollars were applied, or what those dollars accomplished.
WE GET IT! When you start a business, it can be incredibly difficult to understand what makes the most sense when it comes to spending money on marketing. This is where Cannabis Marketing, Inc. can help.
Cannabis Marketing, Inc. is not like other cannabis marketing agencies that you’ve encountered. We pride ourselves on becoming a part of your team, not simply a vendor or a yes-man. Our team is carefully compiled of experts in each leg of your marketing campaign. This means, that our social media team lives and breathes social media every day; attending seminars, webinars, and ingesting articles so that our knowledge is on trend and we can change your strategy as quickly as the social media landscape changes. Our SEO team has decades of experience, and we make sure to use only the best proven strategies for Search Engine Optimization so that your website goes farther. Our compliance team is constantly researching and learning about the newest changes in legislation and cannabis compliance so that our clients are first in the know when changes could impact your marketing strategy. Cannabis Marketing, Inc. also has strong connections nationwide for every type of marketing avenue. This means, we know the companies who are reaching out to you. We know what to ask for and how to research new strategies to make sure that anything that comes across your desk is vetted before implementation. Our team works closely together to ensure that we are doing what’s best for you and your cannabis business, every single day.
The other thing that sets Cannabis Marketing, Inc. apart from other agencies is that we eliminate fragmented marketing. Fragmented marketing is when you have one person in charge of one thing, one department in charge of another thing, and more often than not, those people do not communicate effectively. This means, that instead of your social media, email, radio, SEO, website design, and print advertising all working together to promote your message, your brand, and your specials; each advertising piece is instead working alone. We all know that there is strength in numbers, and Full-Circle Marketing works when your entire team and strategy is on the same page. Cannabis Marketing, Inc.’s team helps to make sure that all of your marketing pieces are branded, beautiful, and cohesive. We analyze and plan every piece of your chosen marketing strategy so that radio is supporting social media, social media is supporting email, email is supporting specials, and your print ads are driving traffic to your website. Every piece of your strategy works together to promote your brand or storefront, resulting in increased sales over time. Eliminating fragmented marketing is the number one way to make sure that your marketing dollars are being used as effectively as possible. After all, you are running a business to make money!
If a straightforward approach to marketing is something you can appreciate, let’s see if we are a good fit! Utilizing Full-Circle Marketing with Cannabis Marketing, Inc. will get you the results that you are looking for. Our expertise in the cannabis industry is unmatched, and our team is passionate about the cannabis industry. Check out our case studies on the home page of our website, and give us a call to see how we can help you grow!