Why Marketing your Dispensary is Vital to Your Business

Why Marketing your Dispensary is Vital to Your Business

Why Marketing your Dispensary is Vital to Your Business

Your products sell themselves, but wouldn’t you like to sell more?  Marketing your dispensary is vital to ensuring your business thrives throughout the year, and Cannabis Marketing Inc’s team of professionals is here to help.  Whether you are interested in traditional marketing avenues, or high-tech, rapid expansion, having your marketing strategy outlined and analyzed for efficacy and legal compliance is a must.  Marketing your dispensary not only gets you in front of customers more often, but helps to strengthen your brand and mission!

The daily decisions you make as a business owner can ensure your focus and drive your success.  This is why having a clear brand outline is one of the first things to address with your cannabis marketing team.

  • Do your partners in marketing understand why you started your company, the ways you want to influence the industry, and your goals in revenue and growth?
  • Do they know your mission, your colors, your fonts, and your logo variations that convey your brand in a consistent manner that also aligns with your values?
  • Are they able to adapt your strategy as you grow?
  • Do they have enough experience working with others in the cannabis industry to give you tried-and-true guidance?

Your cannabis marketing company should fit you, your personality, and your growth goals to create a lasting partnership that will yield high ROI.

There are many ways to market your business.  The tedious process of sorting through what works while ensuring you are spending your marketing dollars wisely can be overwhelming.  A cannabis marketing agency who feels like a partner with you in business helps ensure your marketing dollars are spent wisely.  An agency can free up your time and make sure your investment is focused on increasing revenues.  We dial in and analyze results to focus on the best marketing mediums for your business at all times.  Cannabis Marketing Inc specializes in these available marketing avenues for your dispensary (subject to change with legislation):

Digital Marketing

You probably see digital marketing all the time and barely realize it.  Your email, website ads, social media feed, and even blogs like this one are considered digital marketing.  Digital marketing is highly effective because people spend more and more time online.  Purchases are made after reading reviews online and seeing social proof, directions to your dispensary are found via Google, and strain information can be found before someone even enters your location.  In addition to the convenience factor, digital marketing allows for detailed analytics.  Measuring impressions, clicks, and conversions shows us exactly what works, and what doesn’t, so we can design every single digital campaign for optimum results.  From SEM to email campaigns, we can address your digital presence and ensure that it is running successfully to beat out your competitors and take the lead digitally.

Website Design and Management

Besides your storefront, your website is your customer’s first impression of your dispensary.  Your website helps to tell your story, share accolades and specials, strengthen your brand image, connect with customers, and even helps you to be found!  Search Engine Optimization is key to your dispensary being found in the sea of cannabis businesses online, and your marketing team at CMI is well-versed in making your website work for you.  Our SEO experts are top-rated professionals who will help ensure you are using the right keywords and metatags to reach your ideal demographic while improving your Google ranking.

 Social Media

Social media is a must-have when marketing your dispensary, with well over 2 billion global users, and an average of 2.25 hours spent on social media EVERY DAY!  Social media gives your cannabis business the opportunity to connect with your customers, build your brand, and share your mission.  Social media for cannabis is our expertise.  We can ensure that we employ a social media strategy that will help to increase your business, expand on your message and educate the consumer about your culture.  The team at Cannabis Marketing Inc has your best interests in mind by ensuring a multifaceted cohesive approach across several platforms.  We understand that content is king, frequent engagement works, and messaging is important for your cannabis brand.  By analyzing your most successful posts and campaigns each month, we can prove your return on investment, while continuing to create content that resonates with your fanbase.

Print Marketing

Print marketing is a huge marketing medium for cannabis, as enthusiasts look for great deals, industry updates, and new information about their favorite products.  Publications like newspapers and magazines allow you to reach your ideal demographic, if you have a team who understands the compliance factor.  Because of constant updates in cannabis advertising regulations, traditional marketing does have limits, but may yield the return you are looking for.

 Radio

Radio advertising allows you to reach your key demographic multiple times over the course of a campaign.  With advertising regulations changing constantly for your dispensary, it’s important to be compliant, while running effective campaigns that reach your key demographic.  We work with the largest stations to get you the most reach and frequency at the right price.  We are experienced in writing scripts, working with the right talent, and making your ad stand out.

 Video

Even though television advertising remains difficult for cannabis brands, you still can create memorable, hyper-branded content using video.  Using your social media presence, your YouTube channel, and a quality videographer, you can get your message out to customers while appealing to the millions who mainly watch videos online.  Online video advertising is also more widely-accepted than you’d think, with millennials choosing to watch ads instead of swiping away.  This advertising will only grow, so building up your YouTube presence early is ideal for your brand growth and recognition.  The future for video advertising on television remains to be seen.  We are actively engaged with what the rules and regulations are as they adapt to the various FCC regulations.

These different marketing strategies are not a one-size-fits-all.  Which marketing strategies will you be employing for 2018?  Let us help you create a strategy that works.  Our team at CMI is built for success; from our research to our content to our connections; we are here to steer you right.

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