When it comes to marketing your cannabis product, many companies automatically steer towards the things they consider simple and free, like building a social media page or sending out a text message. As you’re growing your business, if your budget is small, these strategies may make sense, especially if you are newer to the market. Thinking outside the box not only helps to make your marketing dollars stretch further, it also helps to make your product stand out among the sea of your competitors.
As you begin marketing your cannabis product, it’s important to first decide what your mission and values are, along with what your voice will be. Do you want to be perceived as the cannabis or CBD product that is fun-loving and adventurous? Do you want your CBD brand to align with Women’s Health? Do you want your products to be adopted by medical dispensaries or recreational dispensaries? Deciding these important items BEFORE you start marketing your cannabis or CBD product will help to steer you in the right direction to get the clients that you want, as well as keep you on track as you grow.
Branding is paramount when it comes to thinking outside the box and making your cannabis product stand out. Colors, fonts, taglines, and your logo should all coincide and clearly represent your brand and the message you want to convey. Working with a graphic designer or branding experts like the team at Cannabis Marketing, Inc. will help you to create a branding kit that includes all the guidelines you need so that every piece of marketing material has the same look and feel. From social media to your website to print and promotional handouts, branding is everything. How do you want your cannabis or CBD brand to be perceived, and who is your target audience?
Simply creating a Facebook page is no longer enough to create a brand presence for your cannabis or CBD product; you want to build profiles on every available social media platform that fits your demographic. Platforms like LinkedIn, Pinterest, and Instagram TV are platforms that are often overlooked by cannabis brands, but when posted on consistently and thoughtfully, they can create a loyal and engaged audience. It is more important to post quality content than to post too much content, and each social media platform has its own community guidelines and best practices to follow. Facebook is constantly updating its algorithms, so it can be nearly impossible to run your business, create quality social media posts, and maintain your reach effectively. Cannabis Marketing, Inc. has a team of social media experts who continually keep up on the latest social media changes and updates so that our clients get the best reach for the lowest cost. Social Media Advertising is another area that we excel in, and where you may be frustrated in finding that your pages are taken down and your social media ads account is suspended, we have had past success in appealing these and flying “under the radar” to keep your product’s presence as compliant as possible.
A marketing medium that helps to truly set your cannabis or CBD product apart is video. Video sounds scary, but it doesn’t have to be! Recording a video can be as simple as whipping out your phone and recording a Live video for your Facebook page or Instagram Stories. Videos, even when uncurated and “raw”, give your followers a peek into your culture and help to forge a personal connection. Customers want to do business with those that they feel they know, like, and trust; and seeing you and your product in video can help to forge that relationship while keeping existing relationships strong. Maybe you’re doing a live video while enjoying your product in nature, or maybe you’d like to highlight a dispensary that you’re visiting for a pop-up event. Whatever opportunities you have to record Live video are additional ways that you can provide an inside look into why people should purchase your product.
In summary, thinking outside the box while marketing your cannabis or CBD product will help you to grow your brand and gain additional clients in a fun and creative way. Thinking creatively and maintaining a consistent presence across all your marketing strategies keeps costs low, engagement high, and encourages more sales. The more you can start the conversation about your product within this industry, the better, and the experienced team at Cannabis Marketing, Inc. is here to help. We are a full-service cannabis marketing agency that has all the tools for every budget and need. Call us today for your free consultation! 719-219-3575.